Morrisons Expands Retail Media Offering to Connect Supplier Advertising
· 2d ago · Originally reported by Convenience Store
Morrisons has expanded its retail media offering, giving suppliers a more connected way to reach shoppers through the retailer's advertising channels. Details are limited, but the move reflects the grocer's push to grow non-traditional revenue.
Why it matters
Retail media is a fast-growing revenue stream for supermarkets, letting brands buy ads targeted at shoppers at or near the point of purchase.
Explain it like I’m new here
It's like the supermarket selling ad space on its own shelves and screens to brands that want your attention while you shop.
Read the original at Convenience Store
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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