MMG Expands Retail Media Network Into Convenience Stores
· 33h ago · Originally reported by Supermarket News
MMG is broadening its retail media offering to include convenience store locations, extending its advertising proposition beyond its existing footprint. The move signals continued growth in retail media as brands seek shopper data and in-store touchpoints.
Why it matters
Retail media is one of the fastest-growing ad channels, and expansion into convenience stores gives advertisers access to high-frequency, on-the-go shoppers.
Explain it like I’m new here
It's like a store turning its shelves and checkout areas into mini billboards that brands can rent to reach shoppers.
Read the original at Supermarket News
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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