MMG expands retail media network to 1,700 convenience stores
· 2d ago · Originally reported by Grocery Gazette
MMG is broadening its retail media offering to cover approximately 1,700 convenience stores, according to Grocery Gazette. The expansion extends in-store retail media reach across the convenience channel.
Why it matters
Retail media is one of the fastest-growing ad channels, and convenience stores are a newer frontier beyond large supermarkets. Expansions like this show where advertiser budgets and in-store screens are heading.
Explain it like I’m new here
A company that sells ad space in shops is putting up its billboards in 1,700 more small corner stores.
Read the original at Grocery Gazette
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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