Microsoft Expands Advertiser Control With Up to 40 AI Ad Guidelines
· 2h ago · Originally reported by PPC Land
Microsoft now allows advertisers to set as many as 40 specific guidelines for AI-generated ads. This update follows the broader rollout of its Conversions API and new features like search term reports in Performance Max, with landing page data coming soon.
Why it matters
Giving advertisers more control over AI-generated ad content can improve brand safety and campaign relevance, addressing concerns about automation in digital advertising.
Explain it like I’m new here
It's like giving a robot a detailed list of rules so it makes ads that fit exactly what you want.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Conversion
A conversion is a valuable action that an advertiser wants people to take after seeing or clicking an ad, such as a purchase, sign-up, app install, call or form submission.
Conversions API (server-side tracking)
A conversions API sends conversion events, such as purchases or sign-ups, directly from an advertiser's server to an ad platform, instead of relying only on browser pixels.
Landing page
A landing page is the web page (or app screen) a person arrives at after clicking an ad, designed to convert that visitor into a buyer, sign-up or lead.
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