Marketers still spend 10 hours a week on manual optimization, DV finds
· 2h ago · Originally reported by PPC Land
Third-party AI bidding use rose to 50% from 42% among 2,020 marketers in 25 countries. Why did manual work fall only 14 minutes a week in a year of AI gains?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
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