Meta Postpones Website-Crawling Ad Terms to November 20 After Publisher Pushback
· 3h ago · Originally reported by PPC Land
Meta has delayed the rollout of its new website-crawling terms for advertisers and publishers to November 20, following complaints from publishers. The self-serve ad terms update is also postponed, though some Meta pages still displayed the original date.
Why it matters
This delay gives publishers more time to review and adapt to Meta's new terms, which could impact how their website data is used for advertising. Regulatory scrutiny may also influence the final implementation.
Explain it like I’m new here
Meta is giving websites extra time before changing the rules about how it uses their info for ads, because some people complained.
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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