Marketbridge Acquires Channel99, a B2B-Focused Demand-Side Platform
· 1h ago · Originally reported by AdExchanger
Marketbridge, a longstanding B2B marketing firm, has acquired Channel99, a demand-side platform (DSP) specializing in business-to-business advertising. This move expands Marketbridge's capabilities in programmatic ad buying for B2B clients.
Why it matters
The acquisition highlights growing interest in specialized programmatic tools for B2B marketing, signaling increased sophistication and competition in this niche segment.
Explain it like I’m new here
It's like a company that helps businesses advertise just bought a special tool made for advertising to other businesses.
The deal
Marketbridge → Channel99 · acquisition · announced
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Read the original at AdExchanger
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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