Marina Mall Abu Dhabi and Hypermedia Announce Retail Media Partnership
· 2h ago · Originally reported by Campaign Middle East
Marina Mall Abu Dhabi has entered into a partnership with Hypermedia to enhance its retail media offerings. The collaboration aims to leverage digital advertising solutions within the mall environment to improve shopper engagement and brand visibility.
Why it matters
Retail media is becoming a key channel for brands to reach consumers at the point of purchase. Partnerships like this show how physical retail spaces are adopting digital ad technology to drive new revenue streams.
Explain it like I’m new here
It's like putting smart digital billboards inside a shopping mall to help brands talk to shoppers while they shop.
Read the original at Campaign Middle East
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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