Cloudflare Proposes Compensation for Publishers Scraped by AI Bots
· 54m ago · Originally reported by AdExchanger
Cloudflare highlights that AI bots scrape vast amounts of publisher content without sending equivalent human traffic back. The company is advocating for new models where AI systems compensate publishers for the use of their content.
Why it matters
This issue is important because it challenges the traditional value exchange between publishers and technology platforms, potentially impacting publisher revenue and content rights.
Explain it like I’m new here
It's like someone copying your homework but never helping you with yours, so now people want them to pay for it.
Read the original at AdExchanger
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Bot traffic
Bot traffic is visits, ad impressions or clicks generated by automated software rather than people, ranging from honest search crawlers to fraudulent bots built to look human.
Ad exchange
An ad exchange is a digital marketplace where buyers and sellers of ad impressions meet and trade through automated auctions, usually in real time.
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