Ad tech stocks
TBLA2.85▼ -16.32%CPNG17.27▲ +13.43%TEAD0.28▲ +11.59%APP272.14▲ +10.85%LFTO15.89▲ +8.84%MNTN10.54▲ +8.32%CDLX2.25▲ +7.66%RDDT103.43▲ +7.57%SIRI33.11▲ +7.50%IHRT2.25▲ +7.42%AAPL354.08▲ +6.68%BABA106.99▲ +6.61%PINS21.54▲ +5.80%BIDU81.11▲ +5.39%SNAP5.89▲ +5.37%SCOR3.57▲ +5.31%STGW11.32▲ +5.20%OMC87.47▲ +5.17%TRU82.58▲ +5.13%TTD13.50▲ +4.95%SST1.85▲ +4.72%SPOT627.40▲ +4.55%VER9.60▲ +4.35%NFLX66.04▲ +4.13%18609.52▲ +4.04%GOOGL291.05▲ +3.94%U42.05▲ +3.88%SFOR41.18▼ -3.78%DSP13.42▲ +3.55%APPS9.50▲ +3.37%HAVAS18.45▲ +3.36%PUB104.45▲ +3.26%4755626.30▲ +3.23%SNOW286.45▼ -2.91%ZETA31.87▲ +2.91%PSKY9.78▲ +2.89%META637.57▲ +2.66%AZRN0.60▲ +2.39%MGNI22.87▲ +2.37%CART59.64▲ +2.28%INUV0.43▼ -2.07%PUBM16.48▲ +2.04%DEC25.30▲ +2.02%ILLM0.62▼ -1.59%OUT32.87▲ +1.58%SAX38.96▲ +1.46%WPP419.20▲ +1.45%47511282.50▲ +1.22%43243860.00▲ +1.21%ROKU162.28▲ +1.20%0700401.60▲ +1.11%035420170800.00▲ +1.07%NEXN8.81▲ +1.03%IBTA60.91▲ +0.92%CRTO15.05▼ -0.79%RAMP38.50▲ +0.71%24331422.50▲ +0.67%DV13.58▲ +0.30%PERI11.39▼ -0.22%CCO2.43▲ 0.00%WBD30.95▲ 0.00%
Ticker byClearTrust
AdTech Sumoby ClearTrust
Get the briefing
EarningsNorth America

Magnite earnings on deck as investors watch for updates on OpenAI partnership

· 1h ago · Originally reported by Investing.com Canada

Ad-tech sell-side platform Magnite is preparing to release its quarterly earnings, with market attention focused on its recently announced partnership with OpenAI. The report comes as investors assess how the company is capitalizing on AI-driven developments and the broader programmatic CTV opportunity.

Why it matters

Magnite is one of the largest sell-side platforms in programmatic advertising, so its results are often read as a signal for the health of the ad-tech sector, especially in connected TV.

Explain it like I’m new here

One of the big companies that runs the auction house for online ads is about to share its report card, and everyone is curious about its new team-up with the makers of ChatGPT.

Read the original at Investing.com Canada

Terms in this story

SSP (supply-side platform)

An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.

Programmatic advertising

Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.

CTV (connected TV)

CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.

Go deeper

Lesson: Publishers, advertisers and everyone in the middleLesson: DSPs and SSPs: the two sides of the tradeLesson: The ad tech tax: where the advertiser’s dollar goes

Related stories