Lacuna Launches Programmatic Advertising Platform 'Lacuna Ads'
· 6h ago · Originally reported by marketech apac
Lacuna has announced the introduction of 'Lacuna Ads', a new programmatic advertising ecosystem. This platform aims to streamline digital ad buying and selling through automation and data-driven targeting.
Why it matters
Programmatic platforms like Lacuna Ads can help advertisers and publishers reach audiences more efficiently and with greater precision, impacting how digital ads are bought and sold.
Explain it like I’m new here
It's like a smart vending machine for ads that picks the best snacks for each person automatically.
Read the original at marketech apac
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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