Kroger Advances Integration of Retail Media Creative With Digital Sales
· 1h ago · Originally reported by grocerydive.com
Kroger has made progress in connecting its retail media advertising creative with actual digital sales data. This move aims to help brands better understand how their ads on Kroger's platforms influence online purchases.
Why it matters
Linking ad creative to sales outcomes allows advertisers to measure the real impact of their campaigns, making retail media more accountable and attractive for brands.
Explain it like I’m new here
It's like a store showing you ads and then checking if you actually bought what you saw, so they know which ads work best.
Read the original at grocerydive.com
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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