Kaushik Vedula on Data, Technology & the Future of Programmatic Marketing | Castrol

Explainer: Magnite, the sell-side platform built from Rubicon Project and Telaria

A new guide explains how Magnite works as an independent sell-side platform, the software publishers use to offer their ad impressions to automated buyers. The company was formed by combining two earlier programmatic businesses, Rubicon…

LG Ad Solutions puts Home Screen ad slots on Best Buy's ad network

Magnite handles the programmatic transactions while Best Buy's sales data closes the loop for U.S. advertisers. Will retail budgets follow onto LG's TV screens?

Profile: Scaling Real-Time Data Pipelines Behind Meta's Gaming and App Ad Infrastructure

TechBullion published a feature on engineer Sai Sukesh Reddy and his work optimizing real-time data pipelines that support ad tech infrastructure across Meta's global gaming and app ecosystem. The piece focuses on the engineering…

Apple blocks The Trade Desk: Adtech leaders react

Commentary argues programmatic incentives favor middlemen over advertisers and publishers

An opinion piece contends that the incentive structures in programmatic advertising reward the intermediaries who run the pipeline rather than the advertisers and publishers it is meant to serve. It frames this as a persistent alignment…

The Trade Desk (TTD) is Attracting Investor Attention: Here is What You Should Know