Programmatic Advertising Growth May Impact OUTFRONT Media's Investment Outlook
· 4h ago · Originally reported by Simply Wall Street
The article examines how the increasing adoption of programmatic advertising could influence OUTFRONT Media's business and investment prospects. It considers whether shifts in digital ad buying are affecting the company's traditional and digital out-of-home advertising operations.
Why it matters
Understanding how programmatic ad trends affect companies like OUTFRONT Media helps investors and industry watchers gauge the future of out-of-home advertising in a digital-first world.
Explain it like I’m new here
It's like OUTFRONT Media is changing how it sells billboard space, using smarter computers to sell ads faster and possibly make more money.
Read the original at Simply Wall Street
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
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