Intent IQ Introduces BidPulse℠ to Enhance Identity Transparency in Programmatic Ads
· 26h ago · Originally reported by The Manila Times
Intent IQ has launched BidPulse℠, a new solution aimed at increasing transparency around identity accuracy in programmatic advertising. The tool is designed to help advertisers and publishers better understand and verify the quality of identity data used in digital ad transactions.
Why it matters
Accurate identity data is crucial for targeting the right audiences and measuring ad effectiveness. Improving transparency helps reduce wasted ad spend and builds trust in programmatic advertising.
Explain it like I’m new here
It's like using a better ID checker at a club to make sure only the right people get in, so advertisers know they're reaching real customers.
Read the original at The Manila Times
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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