Edible Arrangements Trims Catalog on Peak Days Using Intent Data
· 8h ago · Originally reported by AdExchanger
Edible Arrangements limits its online catalog to roughly 10% of SKUs on Valentine's Day and Mother's Day, its busiest days, according to chief digital executive Erica Randerson. The retailer uses intent data to decide which products to feature during these seasonal spikes.
Why it matters
Shows how a retailer uses intent signals to shape merchandising and likely ad targeting during high-traffic periods, rather than simply maximizing catalog exposure.
Explain it like I’m new here
Like a store that only puts its best-selling toys in the front window on Black Friday so shoppers can decide faster.
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