IAB and Grocery TV Highlight Evolution of In-Store Media Beyond Shopper Marketing
· 1h ago · Originally reported by prnewswire.com
New research from IAB and Grocery TV indicates that in-store media is expanding its role, moving past traditional shopper marketing strategies. The findings suggest retailers are leveraging in-store screens and digital displays for broader advertising initiatives.
Why it matters
This shift shows that retail media networks are becoming more sophisticated, offering brands new ways to reach consumers at the point of sale and opening fresh revenue streams for retailers.
Explain it like I’m new here
Stores are using more digital screens to show ads, not just to help you shop, but to advertise lots of things right where you buy stuff.
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