IAS brings brand safety measurement to ChatGPT Ads
· 4h ago · Originally reported by marketingreport.one
IAS brings brand safety measurement to ChatGPT Ads
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Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Brand safety
Brand safety is the practice of keeping ads away from content that is harmful or universally unacceptable, such as terrorism, child abuse, hate speech or illegal activity, to protect an advertiser's reputation.
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