BaD Mktg Operates Agency with Only Two Employees Leveraging AI Tools
· 2h ago · Originally reported by Digiday
BaD Mktg runs its agency operations with just two staff members, relying heavily on artificial intelligence for business functions and creative ideation. The agency credits its success to the expertise of its leaders combined with AI-driven processes.
Why it matters
This highlights how AI is transforming agency operations, enabling smaller teams to handle workloads that once required much larger staff, potentially reshaping the agency business model.
Explain it like I’m new here
It's like running a lemonade stand with just two people because a robot helps you make and sell the lemonade.
Terms in this story
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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