How CTV Measurement Is Evolving for Advertisers
· 5d ago · Originally reported by StreamTV Insider
How CTV Measurement Is Evolving for Advertisers swheeler Wed, 10/07/2026 - 14:59
This is the outlet’s own summary while our desk writes an explainer. Read the full story at StreamTV Insider.
Read the original at StreamTV Insider
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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Explaining persons-per-household
Persons-per-household is the average number of people living in one household, a census statistic that TV and CTV measurement uses to turn homes into viewers.