Omnicom, Rembrand rethink streaming ads

Omnicom Media and Rembrand Partner to Deliver In-Content Streaming Ads

Omnicom Media and Rembrand have announced a partnership focused on integrating advertising directly into streaming content. This collaboration aims to deliver ads that appear within shows or movies, rather than traditional commercial…

Omnicom Group Q2 Earnings Compared With Other Advertising Services Firms

Omnicom Group's second quarter earnings have been analyzed alongside other advertising and marketing services companies. The report highlights how Omnicom's financial performance stacks up against its industry peers during this period.

Omnicom Media Partners With Rembrand on Contextual In-Content Ad Insertion

Omnicom Media and ad-tech platform Rembrand have partnered to advance in-content ad placements by identifying specific scenes within video that can be contextually monetized. The collaboration aims to move beyond traditional ad breaks and…

Omnicom Media studies why consumers skip ads, recommends fixes for clients

Omnicom Media Group conducted research into the reasons and methods consumers use to avoid advertising. Based on the findings, the agency laid out four strategies to help its clients make their messaging more engaging and less skippable.

Publicis and Omnicom Compete for Over $3B in Agency Business in 2026

Publicis and Omnicom, two of the world's largest advertising holding companies, are engaged in a high-stakes competition for more than $3 billion in client business in 2026. This rivalry is prompting both firms to adapt their agency…

As brands demand more ads, Omnicom turns India into a ‘content factory’