Lendi Explores Metrics for AI's Impact on Brand Discovery
· 1h ago · Originally reported by AdExchanger
Australian home lender Lendi is working to define and measure the effects of AI, such as chatbots, on how consumers discover its brand. The company is seeking ways to quantify AI-driven interactions, which remain difficult to track using traditional marketing metrics.
Why it matters
Understanding how AI tools like chatbots influence customer behavior is crucial for brands to optimize their marketing strategies and justify investments in new technology.
Explain it like I’m new here
It's like trying to figure out if a helpful robot in a store makes more people notice your shop, even if you can't see exactly how it helps.
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