Google Ads Extends Demand Gen Cost Adjustment Window to 60 Days
· 4h ago · Originally reported by Search Engine Land
Google Ads has increased the period for cost adjustments in its Demand Gen campaigns from three weeks to 60 days. This change gives advertisers more time to review and address billing discrepancies or issues related to campaign costs.
Why it matters
Longer adjustment windows help advertisers better manage their budgets and resolve any billing errors, improving transparency and trust in digital ad platforms.
Explain it like I’m new here
It's like having more time to check your bill and ask for corrections if you spot a mistake.
Read the original at Search Engine Land
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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