Google Ads Extends Smart Bidding Exploration to Performance Max and Shopping
· 31h ago · Originally reported by Search Engine Land
Google Ads has broadened the availability of its Smart Bidding Exploration feature to include Performance Max and Shopping campaigns. This update allows advertisers to test and optimize automated bidding strategies across more campaign types.
Why it matters
This matters because it gives advertisers more flexibility and control when using automation to maximize campaign performance, potentially improving return on ad spend.
Explain it like I’m new here
It's like letting a smart robot help you find the best way to spend your allowance in more types of stores.
Read the original at Search Engine Land
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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