JB Hi-Fi Expands Retail Media Network Across In-Store and Online Channels
· 2h ago · Originally reported by Mumbrella
JB Hi-Fi is enhancing its retail media network by integrating both in-store and online advertising opportunities. This move aims to create a more connected experience for brands seeking to reach shoppers at multiple touchpoints.
Why it matters
Retail media networks are becoming a key way for retailers to monetize their physical and digital spaces, offering brands new ways to target customers. JB Hi-Fi's approach reflects a broader trend of merging offline and online advertising strategies.
Explain it like I’m new here
It's like a store putting up smart billboards inside and on its website so brands can talk to shoppers wherever they are.
Read the original at Mumbrella
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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