Glimmer Launches Creator+ Managed Service for Global Influencer Campaigns at Ad Week NY
· 2h ago · Originally reported by MarTech Series
Glimmer, an enterprise content production and creator platform, launched Creator+, a managed service that handles sourcing, management and payments for brand creator/influencer campaigns. The offering targets Fortune 5000 brands looking to outsource their global creator marketing operations as ad budgets shift toward influencer channels.
Why it matters
This reflects the ongoing migration of traditional ad dollars into creator and influencer marketing, and signals that enterprise brands increasingly want turnkey infrastructure rather than building in-house creator operations.
Explain it like I’m new here
It's like a hiring agency but for social media stars — brands tell Glimmer what they need and the platform finds, manages and pays the creators so the brand doesn't have to do it all themselves.
Read the original at MarTech Series
Terms in this story
Managed service
Managed service is an arrangement in which an ad tech vendor's own team runs campaigns on the client's behalf, usually for a higher fee than using the platform self-serve.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Influencer marketing
Influencer marketing is paying or partnering with social media creators to promote products to their followers through posts, videos or livestreams, which must be disclosed as advertising.
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