Fraud Blocker Launches Ad Fraud Detection Solution
· 2h ago · Originally reported by Dynamic Business
Fraud Blocker has introduced a new tool aimed at detecting and preventing ad fraud. The solution is designed to help advertisers identify invalid traffic and protect their digital advertising budgets.
Why it matters
Ad fraud detection tools are crucial for advertisers to ensure their budgets are spent on real users, not wasted on fake clicks or impressions.
Explain it like I’m new here
It's like having a security guard who checks that only real people, not robots, are coming into your store.
Read the original at Dynamic Business
Terms in this story
Ad fraud
Ad fraud is the deliberate faking or misrepresenting of ad impressions, clicks, installs or conversions so that someone gets paid for advertising that no real, interested human saw or did.
Fraud detection
Fraud detection in advertising is the process and technology of identifying invalid or fraudulent impressions, clicks, installs and conversions, so they can be blocked in advance or excluded from billing.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Invalid traffic (IVT)
Invalid traffic (IVT) is any impression, click or visit not coming from a real person with a genuine chance to see the ad, whether caused by bots, fraud or error.
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