Fox Finalizes $22 Billion Acquisition of Roku, Reshaping Connected TV Landscape
· 1h ago · Originally reported by C21media
Fox has completed its $22 billion acquisition of Roku, marking a major move in the connected TV and streaming sector. This deal brings together Fox's media assets with Roku's streaming platform and advertising technology.
Why it matters
This acquisition could significantly impact how ads are delivered and monetized on connected TVs, potentially changing the competitive dynamics for advertisers, publishers, and viewers.
Explain it like I’m new here
It's like a big TV company buying the most popular remote control and app store for streaming, so they can control what shows and ads you see.
The deal
Fox → Roku · acquisition · completed · $22B
See the full M&A tracker.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Go deeper
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