Overview of Google Display Network's Reach and Ad Placement
· 2h ago · Originally reported by PPC Land
The Google Display Network (GDN) encompasses over 2 million websites, apps, and videos where Google Ads can serve display advertisements. This network operates outside of Google's search results, utilizing platforms like AdSense and AdMob to distribute ads.
Why it matters
Understanding the scope of the Google Display Network is important for advertisers aiming to reach audiences beyond search, as it offers extensive inventory across diverse digital properties.
Explain it like I’m new here
It's like putting up posters not just in one store, but in millions of places all over town so more people see them.
Terms in this story
Display advertising
Display advertising is visual online advertising, such as banners, images, animations and rich media, shown in ad slots on websites and apps, as distinct from search, video or audio ads.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
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