Explaining dynamic creative optimization
· 2h ago · Originally reported by PPC Land
Dynamic creative optimization (DCO) assembles ad variants from a template, a data feed and rules at serve time, then shifts delivery to versions that perform.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
DCO (dynamic creative optimization)
DCO (dynamic creative optimization) is technology that assembles ads automatically from templates and data, changing images, text, offers or prices for each viewer or context and learning which versions perform best.
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