Entering the New World of Marketing With LLMs
· 6h ago · Originally reported by Adweek
This post was created in partnership with Integral Ad Science Conversational AI is quickly opening up a new world for marketers, with opportunities in audience reach and targeting. But the […]
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Adweek.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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