DeepIntent gains 131 survey-based healthcare audiences from Tunnl
· 2h ago · Originally reported by PPC Land
Segments on vaccine intent and trust in FDA approval carry a data CPM billed on top of media. No case study exists yet, so will buyers see stronger results?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
CPM (cost per mille)
CPM (cost per mille) is the price an advertiser pays for one thousand ad impressions; "mille" is Latin for thousand.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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