Data Protection Rules Slowing European CTV Growth, Says mediasmart Exec
· 2h ago · Originally reported by VideoWeek
Pablo Goya, VP Europe at mediasmart, said the US CTV market is advancing much faster than Europe's, attributing the gap to GDPR and restrictions on data sharing. He argued these rules limit measurement and optimisation capabilities for CTV advertisers in the region.
Why it matters
Stricter privacy rules in Europe can slow the tools advertisers use to target and measure CTV campaigns, potentially holding back ad spend in the region compared to the US.
Explain it like I’m new here
It's like two kids racing where one has to keep stopping to ask permission, so the other pulls ahead.
Read the original at VideoWeek
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
GDPR
The GDPR (General Data Protection Regulation) is the European Union's data protection law, applying since May 2018, which governs how organisations collect and use personal data about people in the EU.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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