CTV and Open Internet Surpass Social Media in Engaging Sports Fans, Study Finds
· 22h ago · Originally reported by Campaign Middle East
New research indicates that connected TV (CTV) and the open internet are now more effective than social media platforms for engaging sports fans. The findings suggest a shift in where audiences are spending time and interacting with sports content online.
Why it matters
Understanding where sports fans are most engaged helps advertisers and brands allocate their budgets more effectively and adapt their digital strategies.
Explain it like I’m new here
It's like sports fans are now hanging out more on smart TVs and websites than on social media, so ads work better there.
Read the original at Campaign Middle East
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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