ChatGPT Ads Activates Creative Enhancements Feature by Default
· 2h ago · Originally reported by https://www.thekeyword.co/
ChatGPT Ads has updated its platform to enable creative enhancements automatically for all users. This change means advertisers will now have AI-powered suggestions and optimizations applied to their ad creatives unless they opt out.
Why it matters
Automating creative enhancements can help advertisers improve ad performance and efficiency, but it also raises questions about control and transparency in campaign management.
Explain it like I’m new here
It's like your phone camera now automatically edits your photos unless you turn it off, making your pictures look better without you doing anything.
Read the original at https://www.thekeyword.co/
Terms in this story
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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