Cartology Recognizes Top Performing Retail Media Campaigns in Australia
· 3d ago · Originally reported by Woolworths Group
Cartology, Woolworths Group's retail media arm, has announced the winners of its awards for the most effective retail media campaigns in Australia. The recognition highlights campaigns that demonstrated strong performance and impact within the retail media space.
Why it matters
Retail media is a rapidly growing segment where brands advertise directly within retailer ecosystems. Recognizing effective campaigns helps set benchmarks and encourages innovation in this evolving channel.
Explain it like I’m new here
It's like a store giving prizes to the best ads that helped shoppers find and buy things more easily.
Read the original at Woolworths Group
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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