Exploring the Impact of Programmatic Trading on Out-of-Home Advertising
· 12h ago · Originally reported by Campaign UK
The article discusses whether programmatic trading can transform the out-of-home (OOH) advertising sector. It considers how automation and data-driven buying could change the way OOH ads are purchased and delivered.
Why it matters
If programmatic trading becomes common in OOH, it could make buying billboard and digital signage ads faster, more targeted, and more efficient, similar to how online ads are bought today.
Explain it like I’m new here
It's like using an app to instantly book the best billboard spot instead of calling around for prices.
Read the original at Campaign UK
Terms in this story
Go deeper
Related stories
Programmatic DOOH Connects Digital Advertising With Physical Spaces
Programmatic digital out-of-home (DOOH) advertising is enabling brands to buy and manage ads on physical screens using digital tools. This approach brings automation and data-driven targeting to billboards, transit displays, and other…
Apple's iOS Update Blocks The Trade Desk Ads on Safari, Impacting Programmatic
Apple's latest iOS update is preventing The Trade Desk from delivering ads on Safari browsers. This move is part of broader changes affecting how programmatic advertising operates across the open web.
Microsoft Advertising Integrates with HubSpot Ahead of Holiday Season
Microsoft Advertising has launched a new integration with HubSpot, aiming to streamline campaign management for marketers as the holiday season approaches. This partnership is expected to help advertisers more easily connect their CRM data…
OpenX Hires John Rogers as Senior VP of Global Publisher Development
OpenX has named John Rogers as its new senior vice president of global publisher development. Rogers, who previously worked at Roku overseeing global programmatic partnerships, brings over 25 years of experience to the role.
Viant Expands Direct Access Offering Amid Analyst Ratings Update
Viant Technology has expanded its Direct Access product, which is likely aimed at enhancing how advertisers and agencies interact with its platform. The news coincides with updated analyst ratings for Viant's stock, reflecting market…
Lacuna Ads Launches Platform to Bridge Supply and Demand in Programmatic Advertising
Lacuna Ads has introduced a new solution aimed at connecting advertisers and publishers more efficiently within the programmatic advertising ecosystem. The platform is designed to streamline transactions and foster growth by enhancing the…