BrandMo Tech Unveils New Adtech Platform, Sets Global HQ in Toronto
· 4h ago · Originally reported by Retail Insider
BrandMo Tech has launched a new advertising technology platform and established its global headquarters in Toronto. The move signals the company's entry into the ad tech sector with ambitions for international reach.
Why it matters
New ad tech platforms can introduce innovative tools for advertisers and publishers, potentially increasing competition and driving advancements in digital advertising.
Explain it like I’m new here
It's like a new company opening a shop in Toronto to help businesses show ads to people online in smarter ways.
Read the original at Retail Insider
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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