Haleon Expands Advertising with Programmatic Digital Out-of-Home
· 4h ago · Originally reported by exchangewire.com
Haleon is moving into programmatic digital out-of-home (DOOH) advertising, signaling a shift beyond traditional small screen formats. This approach allows the company to automate and optimize ad placements on digital billboards and screens in public spaces.
Why it matters
Programmatic DOOH enables brands to reach audiences in real-world locations with greater targeting and efficiency, reflecting the growing importance of automated buying in all advertising channels.
Explain it like I’m new here
It's like Haleon using smart billboards that know when and where to show their ads, instead of just putting up posters everywhere.
Read the original at exchangewire.com
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
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