Best Buy Ads Expands Its Commerce Media and CTV Advertising Efforts
· 3h ago · Originally reported by MediaPost
Best Buy Ads, the retailer's advertising arm, is pushing further into commerce media and connected TV. The move signals Best Buy's continued investment in building out its retail media network beyond traditional on-site placements into streaming video environments.
Why it matters
This matters because it shows how major retailers are evolving their ad businesses beyond product listing ads into premium video formats, competing for brand budgets traditionally held by TV networks and streaming platforms.
Explain it like I’m new here
Best Buy wants to sell ads not just on its website, but also during streaming TV shows, like how a mall puts up signs — now they want those signs to appear on your TV too.
Read the original at MediaPost
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Go deeper
Related stories
IAB Survey Finds Retail Media Buyers Underutilize In-Store Media Channels
A recent IAB survey of 100 US retail media buyers reveals that 43% believe they are not making full use of in-store media. Inventory scale is a top priority for 59% of respondents, surpassing concerns about measurement and cost per…
CommerceIQ Introduces AI Bid and Budget Automation for Pet Brands on Chewy Ads
CommerceIQ has launched AI-powered bid and budget automation tools for pet brands advertising on Chewy Ads. The new solution leverages over 50 data signals to optimize campaign efficiency and reduce stockout-related losses, with recent…
Overview of Google Merchant Center's Role in Shopping Ads and Listings
Google Merchant Center is a platform that allows sellers to upload and manage product data for use in Shopping ads, free product listings, and AI-driven features. The tool serves as a central hub for retailers to ensure their products…
OpenTable Introduces Retail Media Business
OpenTable has launched a retail media operation, expanding its business beyond restaurant reservations. This move allows brands to advertise to diners directly within OpenTable's platform.
Commerce Media Faces Hurdles in Streamlining Checkout Experience
The article discusses the challenges commerce media platforms face in optimizing the checkout process for consumers. As retail media grows, ensuring a seamless path from ad exposure to purchase is becoming a key focus for brands and…
Amazon Marketing Cloud Gains Attention Despite Limitations in Advertising
Amazon's Marketing Cloud is emerging as a significant tool for advertisers, offering advanced data analysis and targeting capabilities. However, the platform still faces some gaps that limit its full potential for marketers.