beehiiv Introduces Podcast Advertising Tools for Creators and Publishers
· 2h ago · Originally reported by MarTech Series
beehiiv has launched new podcast advertising tools that enable creators and publishers to monetize their shows regardless of audience size. The features include dynamic ad insertion and programmatic advertising, lowering barriers for smaller podcasts to earn revenue.
Why it matters
This development broadens access to podcast monetization, allowing even small creators to participate in the digital advertising ecosystem and potentially increasing ad inventory for buyers.
Explain it like I’m new here
It's like letting anyone with a podcast put ads in their shows, even if only a few people listen.
Read the original at MarTech Series
Terms in this story
Podcast advertising
Podcast advertising is paid messages placed in podcast episodes, either read by the host or produced separately, sold per thousand downloads and increasingly inserted dynamically or programmatically.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Dynamic ad insertion (DAI)
Dynamic ad insertion (DAI) is technology that inserts ads into audio or video content at the moment it is downloaded or streamed, so different listeners or viewers can receive different, up-to-date ads.
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