Kidoodle.TV Reportedly for Sale, Including Its Ad Tech Assets
· 1h ago · Originally reported by Media in Canada
Calgary-based Kidoodle.TV is reportedly up for sale, with its advertising technology assets included in the offering. The company, known for its child-focused streaming service, has built ad tech capabilities that may be attractive to potential buyers.
Why it matters
The sale of Kidoodle.TV, along with its ad tech assets, could impact the connected TV advertising landscape, especially in the family and kids' content segment.
Explain it like I’m new here
It's like a kids' TV channel that's also selling its special tools for showing ads to new owners.
Read the original at Media in Canada
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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