Amazon to sell ads asking buyers to review products under 1,000 ratings
· 2h ago · Originally reported by PPC Land
Review Requests reaches verified US buyers from late October, with campaigns run in Ads Agent. Amazon claims 3x weekly reviews; the cost per review is unknown.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Go deeper
Related stories
Amazon's Fire TV gains live content from 40+ apps on its home screen
Alexa+ reasoning search and a new hub reach US Fire TVs in November, but the new 4K stick waits until 2027. What changes for Sponsored Tiles and TV advertisers?
Amazon Introduces Ad Tech Linking Streaming Ads to Local Sales
Amazon has launched a new advertising technology designed to connect streaming video ads with local retail sales. The platform aims to help advertisers measure how their streaming campaigns drive purchases at nearby stores.