AI Tools Boost Ad Click Quality Amid Commerce Media Growth in Southeast Asia
· 7h ago · Originally reported by Storyboard18
Artificial intelligence tools are reported to improve the quality of ad clicks by 10-20% as commerce media expands in Southeast Asia. This suggests that advertisers in the region are seeing better engagement and potentially higher returns on their digital ad investments.
Why it matters
As commerce media grows, ensuring that ad clicks are genuine and valuable is crucial for advertisers. AI tools can help filter out low-quality or fraudulent clicks, making ad spend more effective.
Explain it like I’m new here
It's like using a smarter filter to make sure only real shoppers, not pranksters, are clicking on online ads.
Read the original at Storyboard18
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
IAB Europe Survey: 86% Use AI in Marketing, Only 48% Have Ad Guidelines
A recent IAB Europe survey found that while 86% of respondents use artificial intelligence in their marketing efforts, less than half have established rules or guidelines for AI-generated advertising. This highlights a gap between AI…
IAB Tech Lab Extends Comment Period for AI Ad-Buying Standard
The IAB Tech Lab has extended the public comment period for its draft AI ad-buying standard until November 10. This gives industry stakeholders more time to review and provide feedback on the proposed 71-field schema.
Meta Shifts Responsibility for AI-Edited Ads to Advertisers
Meta has updated its policies to make advertisers responsible for any risks or issues arising from AI-generated edits to their ads. This change means that brands using Meta’s AI tools for ad creation or modification must now ensure…
ChatGPT Ads Use AI to Interpret User Intent While Maintaining Answer Independence
ChatGPT has introduced an advertising system powered by artificial intelligence that can interpret user intent and deliver ads without compromising the independence of its responses. The approach aims to ensure that ads are relevant to…
OpenAI Expands ChatGPT Ads Availability to 26 Additional Countries
OpenAI has announced that its ChatGPT Ads offering will now be accessible in 26 more countries. This move broadens the reach of its advertising platform, allowing more advertisers and brands to use ChatGPT for promotional campaigns.
Kevel Secures $52 Million for AI Ad Infrastructure; Adobe Unveils F1 Partnership
Kevel has raised $52 million to enhance its AI-powered advertising infrastructure, aiming to support more advanced ad serving solutions. Separately, Adobe announced a new partnership with Formula 1, expanding its marketing and technology…