AI's Role in Advertising Shifts Toward Simplifying Processes
· 2h ago · Originally reported by MarTech Series
Industry discussions are moving beyond using AI solely to enhance intelligence in advertising, such as smarter targeting and optimization. There is growing emphasis on how AI can streamline and simplify complex advertising workflows, making the process more accessible and efficient.
Why it matters
Simplifying advertising with AI could reduce barriers for smaller businesses and improve efficiency for all, potentially transforming how campaigns are managed.
Explain it like I’m new here
It's like using a robot not just to do your homework better, but to make the homework itself much easier to do.
Read the original at MarTech Series
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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