AdTech Represents Almost 80% of Russia's Media Technology Market
· 7d ago · Originally reported by Big News Network.com
AdTech now constitutes nearly 80% of the media technology sector in Russia, highlighting its dominant role in the country's digital advertising landscape. This figure underscores the significant reliance on advertising technology within Russian media operations.
Why it matters
Understanding the scale of AdTech's presence in Russia helps contextualize global trends in digital advertising and the growing importance of programmatic and automated ad solutions.
Explain it like I’m new here
In Russia, almost 8 out of every 10 tools used by media companies are for online ads, showing how big digital ads have become.
Read the original at Big News Network.com
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