Adswerve Earns Adobe Real-Time CDP Specialization Credential
· 4h ago · Originally reported by PPC Land
Adswerve has been awarded an Adobe Real-Time CDP specialization, backed by two staff members who hold Adobe Champion status. The credential is aimed at helping brands unify web, app, CRM and offline data into a single customer view. An August directory had already listed the specialization.
Why it matters
CDP specializations signal to brands which agencies have proven expertise in stitching together customer data — an increasingly critical task as third-party cookies disappear and first-party data strategies take center stage.
Explain it like I’m new here
It's like getting an official gold-star badge from a big tech company to prove you're really good at helping businesses organize all their customer information in one place.
Terms in this story
CDP (customer data platform)
A CDP (customer data platform) is software that collects a company's first-party customer data from many sources, unifies it into individual profiles and makes those profiles available to marketing tools.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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