Study Finds Store Locators in DOOH Ads Boost CPG Purchase Intent by Over 110%
· 8h ago · Originally reported by marketech apac
A recent study shows that including store locator features in digital out-of-home (DOOH) ads significantly increases purchase intent for consumer packaged goods (CPG), with an uplift of more than 110%. The findings suggest that interactive elements in DOOH campaigns can drive stronger consumer engagement and influence buying decisions.
Why it matters
This matters because it highlights how adding interactive tools to digital ads can make them more effective, helping brands convert interest into actual purchases.
Explain it like I’m new here
It's like putting a map on a billboard so people know exactly where to buy what they see, making them more likely to go get it.
Read the original at marketech apac
Terms in this story
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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