Salesforce: 76% of Shoppers Reject AI Agents Making Purchases on Their Behalf
· 14h ago · Originally reported by PPC Land
Salesforce research finds only 19% of personal AI agent users have used one at checkout, while 36% maintain a separate payment card for agent transactions. The report also notes AI-driven traffic to retailers has grown 104%, raising questions about how retailers should treat agent-driven visits and purchases.
Why it matters
As AI shopping agents become a new traffic source, retailers face questions about attribution, trust, and how to handle agent-driven sessions — a shift that could reshape retail media and conversion measurement.
Explain it like I’m new here
It's like having a robot shopper — most people don't trust it to pick up their credit card and buy things on its own yet, even though more robot shoppers are showing up at the store.
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