7-Eleven Australia launches retail media network
· 3d ago · Originally reported by Inside FMCG
7-Eleven Australia launches retail media network
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Inside FMCG.
Read the original at Inside FMCG
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
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